Rapport Leadership: How To Do Network Marketing By Internet
The best way to do network marketing online is to build rapport and establish a relationship with people BEFORE making your business offer. I call this process rapport leadership, and it dramatically increases your success rates. As part of this acquaintance process you will screen or filter out people who are not interested in having a business of their own or growing their income. This requires some degree of conversation; just like getting to know someone in person.
To find leads you use social networking, blogging and videos to introduce yourself and your view on the world (this is called your “personal brand”), and to offer valuable information that your viewers want or need. Some people call this “attraction marketing”. You also offer them additional information or value via email or download if they will provide you with their name and email address contact information. This is called “lead capturing.”
Next it is time to add more value in order to build the relationship. I like to send daily or semi-weekly email letters or newsletters. These frequent communications provide further information and insights into the topics the leads were attracted to in the first place. This provides your viewers a chance to get to know you more naturally, over a period of time. Because you are offering more and more value, they will continue reading or viewing your communications. This will further deepen their trust levels.
After you have provided several installations of added value it is time to offer your leads the opportunity to learn about your business opportunity. This way when they view your opportunity it will be with a more open and receptive mind. At this point they will be so comfortable with you that they may even opt to call you and ask for further information. This is also a good point for you to collect their phone number and call them. What you will find is that they will be glad to talk to you because by now they will feel like they practically know you.
Rapport leadership is how successful Online Marketers do network marketing on the Internet. As you can see it is really a natural process of getting to know people, building trust and confidence, and sharing advice, experience and opportunities. Incidentally, whether your leads chose your opportunity or not, you will make friends, and to me, that’s the most valuable possession in the world. You can’t lose by doing Network Marketing on the Internet. Good luck!
